I worked with Noble Oak on their One Millionth Tree campaign,

which celebrated the brand's dedication to planting their one millionth tree in collaboration with One Tree Planted. The campaign involved seeding 220 Edrington employees across the US, UK, and Canada, as well as 26 top-tier influencers in various categories such as travel, photography, outdoor lifestyle, and adventure.

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My role in the campaign included designing kits, researching vendors, assembling seeding kits, conducting influencer research, pitching influencers, writing contracts for paid influencer collaborations, and monitoring both organic and paid social media coverage generated by the seeding campaign.