I worked with Napa winery Flora Springs on planning and scheduling social media content to align with their marketing calendar and email promotions. This involved copywriting, content creation, and devising social media strategies tailored to promote specific wines highlighted throughout the year. You can find more examples of social media posts I've created for their accounts from August 2023 - December 2023 on their Instagram profile. 

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I also worked on multiple rounds of influencer seeding which consisted of conducting influencer research, pitching influencers, and monitoring media and influencer coverage resulting from the seeding efforts. The influencers targeted were predominantly in the wine-focused and elevated lifestyle categories.