I worked with Boochcraft on their Cherry Limeade launch event at the Melrose Rooftop Theater. Leading up to the event, my responsibilities included conducting influencer research, assisting in curating the guest list, conducting vendor research, and reaching out to local Los Angeles-based media outlets to secure coverage aimed at promoting the event and driving ticket sales.

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In addition to the Cherry Limeade launch event, I conducted influencer research for the seeding campaign associated with their Passionfruit Blood Orange flavor release.